Oblik
Brand Identity
A slick brand identity for Berlin-based Oblik, a new multipurpose events and conference complex, that reflects the neo-futurist, deconstructivist and parametricist style of the venue’s architect, Zaha Hadid.
Focus
Brand identity, Naming, Advertising, WayfindingClient
Student ProjectYear
2020
The challenge:
Creating a flexible identity for a new cultural and business hub in the heart of Berlin that works across a broad range of collateral and helps create a unique experience at the venue.
The result:
A flexible and modern identity inspired by architect Zaha Hadid’s style: electric vibrant colours referring to neo-futurism use of technology; the fragmented fluid geometric shapes of deconstructivism, and the spatial complexity and correlation of elements from the parametricist style.
