Brand Identity

A slick brand identity for Berlin-based Oblik, a new multipurpose events and conference complex, that reflects the neo-futurist, deconstructivist and parametricist style of the venue’s architect, Zaha Hadid.

Brand identity, Naming, Advertising, Wayfinding
Student Project

The challenge:

Creating a flexible identity for a new cultural and business hub in the heart of Berlin that works across a broad range of collateral and helps create a unique experience at the venue.

The result:

A flexible and modern identity inspired by architect Zaha Hadid’s style: electric vibrant colours referring to neo-futurism use of technology; the fragmented fluid geometric shapes of deconstructivism, and the spatial complexity and correlation of elements from the parametricist style.

© 2020 Oriane Rigard-Cerison. All rights reserved.