Eyer
Brand Identity
A modular and contemporary identity for a new Melbourne-based store dedicated to analogue products.
Focus
Brand identity, Naming, Advertising, Editorial, Wayfinding, UX/UI DesignClient
Student ProjectYear
2020
The challenge:
Building a contemporary identity that differs from a typical retro throwback store; and that would showcase a wide range of analogue products while communicating about the gallery space, workshops and photo lab.
The result:
A unique and modern identity system that evokes a sense of adventure and play, functioning well across print, digital and in-store.
