Eyer

Brand Identity

A modular and contemporary identity for a new Melbourne-based store dedicated to analogue products.

Focus
Brand identity, Naming, Advertising, Editorial, Wayfinding, UX/UI Design
Client
Student Project
Year
2020

The challenge:

Building a contemporary identity that differs from a typical retro throwback store; and that would showcase a wide range of analogue products while communicating about the gallery space, workshops and photo lab.

The result:

A unique and modern identity system that evokes a sense of adventure and play, functioning well across print, digital and in-store.

© 2020 Oriane Rigard-Cerison. All rights reserved.